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The Podcast Empire
Helping women in business turn their YouTube video podcast into a powerful marketing machine that attracts high-intent clients—the kind who are ready to say YES to working with you!
Each episode is packed with expert podcast launching, marketing, branding, and monetization strategies to help you build authority, generate leads, and increase sales—all while growing your influence and impact & generating revenue.
Your host Tracey Cook (TC) operates a podcast consulting and production agency & has helped hundreds of coaches, course creators and business owners leverage podcasts to market their business and sell their courses, masterminds, and high-ticket programs to high-intent clients that are ready to work with them.
If you're ready to stand out, be seen, and turn your podcast into profit, hit play and let’s make it happen! 🎧 See you in the Pod x
Episodes
112 episodes
Crafting the Perfect Podcast Intro & Outro: Hook Listeners & Keep Them Coming Back
Is your podcast intro making people binge—or bounce?Your intro is the first impression. Your outro is the last chance to get them to take action. And together, they can either elevate your podcast—or cost you growth, credibi...
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Season 1
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Episode 11
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8:18
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The Power of Podcast Music: How to Choose the Right Track & Stay Legal
Is your podcast intro making people binge—or bounce?Your intro is the first impression. Your outro is the last chance to get them to take action. And together, they can either elevate your podcast—or cost you growth, credibi...
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Season 1
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Episode 10
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6:29
Podcast Cover Art That Converts: Make Them Press Play
Does your podcast cover art make people stop scrolling—or keep scrolling?Your podcast cover art is the first impression you make with your audience. It’s what potential listeners see before they hear a single word you say...
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Season 1
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Episode 9
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8:16
Podcast Recording Software Made Simple: What You Really Need to Get Started
Confused about which podcast software to use for your YouTube or audio show?You’re not the only one. So many women in business delay launching their podcast because the tech feels overwhelming. But the truth is—choosing the rig...
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Season 1
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Episode 8
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9:18
The Only Podcast Equipment You Actually Need to Start Today
Confused about which podcast software or Mic to use for your YouTube or audio show?You’re not the only one. So many women in business delay launching their podcast because the tech feels overwhelming. But the truth is—choosing ...
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Season 1
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Episode 7
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8:59
Build a Lead-Generating Podcast with the Right Format Strategy
Not sure what podcast format is right for your business?You’re not alone—and it’s one of the most common questions women in business ask when launching a podcast! The format you choose (or blend) will shape how you attract l...
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Season 1
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Episode 6
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10:23
Nail Your Niche & Craft a Podcast Concept That Attracts Clients
Do you know what makes your podcast stand out—and who exactly it’s for?If you're unsure about what to name your podcast or how to position it in the crowded world of YouTube and podcasting platforms, then this episode is for you.<...
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Season 1
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Episode 5
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9:39
How Setting Goals and Taking Action Transforms Your Podcast Strategy
Your podcast goals mean nothing without aligned action. In this quick-hit episode, I’m sharing how to set powerful goals and take bold steps to grow your video podcast, attract leads, and build your brand on YouTube. 🎯 G...
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Season 1
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Episode 4
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7:30
Before you record another episode...Fix your brand presence first
Is Your Social Media Driving Clients to Your Podcast—or Sending Them Away? In this episode, host Tracey Cook (TC) breaks down why brand consistency is everything when it comes to growing a successful video podcast. If your I...
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Season 1
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Episode 3
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10:01
How to Use YouTube Podcast Playlists to Attract High-Intent Clients to Your Business
What If Your YouTube Playlists Could Attract Clients On Autopilot? Are your podcast videos on YouTube falling flat with engagement and not generating the leads you expected? This episode reveals a game-changing strategy that ...
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Season 1
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Episode 2
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6:17
Why Identifying Your Ideal Audience Is the Secret to a Profitable Podcast
Struggling to grow your podcast or attract high-intent clients? The real issue might be clarity—not content. In this episode, I’ll show you why knowing your ideal listener is the key to creating binge-worthy episodes, ...
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Season 1
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Episode 1
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5:55
The importance of raising awareness for causes with a Podcast
In this exclusive bonus training, podcast coach, producer, and advocate Rose Davidson dives into the power of podcasting as a tool for raising awareness for important causes. Whether you're passionate about social change, a...
Subscriber Episode
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Season 3
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Episode 1
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8:44
The Truth About YouTube Podcasting: Is It Worth It?
In this powerful episode, I sit down with Rose Davidson, a podcast coach, producer, and advocate, to explore how podcasting can be a game changer—whether as a passion project or a business strategy. We dive into systems, monetization, audience ...
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Season 2
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Episode 1
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38:50
Mastering Business Systems for success and less stress
Running a business and not sure how to use effective systems? In today's episode we talk about using systems to organize and grow your business, reduce stress, and create world class customer service, winning teams, and cultures, to achieve you...
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Season 2
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Episode 2
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24:54
Unstoppable: Janet Schoen
Janet Schoen is a trauma survivor, devoted wife, and mother of three. After facing her own challenges and struggling to find her place in the world, she discovered the power of healing and embracing authenticity. PURCHASE YOUR CO...
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Season 4
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Episode 95
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14:15
Unstoppable: Adrienne Thomas
Adrienne Thomas is a veteran teacher, military wife, cancer survivor, adoptive mom, and top leader in the health & wellness industry. For over a decade Adrienne has been helping women overcome adversity to find their voice. P...
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Season 4
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Episode 94
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16:19
Unstoppable: Anthea Horvat
Anthea Horvat is a veteran Business Strategist, Coach and Mentor based in Australia. With over 25 years experience, Anthea has coached thousands of businesses to create highly profitable, scalable, saleable businesses PURCHASE YO...
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Season 4
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Episode 93
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6:27
Unstoppable: Bonnie Gomez
Bonnie Gomez is a native Texan. She is a proud grandma, mom and aspiring entrepreneur. she will be sharing how she found her dream during a serious illness PURCHASE YOUR COPY HERE: https:...
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Season 4
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Episode 92
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12:30
Unstoppable: Brenda Vien
Brenda Vien, a seasoned entrepreneur with over 37 years of experience in the retail industry, is the owner of a successful clothing boutique franchise and a specialist in luxury home design. Known for her team-building skills and ability to ins...
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Season 4
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Episode 91
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12:46
Unstoppable: Carolyn Fornataro
Carolyn Fornataro, the CEO and founder of Ignite Success. She's on a mission to help women over 40 turn their business ideas into reality PURCHASE YOUR COPY HERE: https://amzn.asia/d/4BEw...
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Season 4
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Episode 90
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11:41
Unstoppable: Christine McFarlane-Olsen
Christine McFarlane-Olsen is a Mum of eight, grand mother to one, aged 51, Maori, grew up and still lives in Auckland. Grew up in dysfunctional family situation, has sought healing all her life and continues to levelup her life and shine a ligh...
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Season 4
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Episode 89
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14:39
Unstoppable: Dawn Wood
Dawn Wood is dedicated to empowering women to break free from limitations and become unstoppable PURCHASE YOUR COPY HERE: https://amzn.asia/d/4BEwzkeMEET OUR GUEST
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Season 4
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Episode 88
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14:46
Unstoppable: Jade McDiarmid
Jade McDiarmid, an Empowered Closure Coach at Fearlessly Forward, leverages her unique experience to empower women to SLAM the door shut to the past and move fearlessly forward with confidence and clarity PURCHASE YOUR COPY HERE:...
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Season 4
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Episode 87
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12:07