The Podcast Empire
Helping women in business turn their YouTube video podcast into a powerful marketing machine that attracts high-intent clients—the kind who are ready to say YES to working with you!
Each episode is packed with expert podcast launching, marketing, branding, and monetization strategies to help you build authority, generate leads, and increase sales—all while growing your influence and impact & generating revenue.
Your host Tracey Cook (TC) operates a podcast consulting and production agency & has helped hundreds of coaches, course creators and business owners leverage podcasts to market their business and sell their courses, masterminds, and high-ticket programs to high-intent clients that are ready to work with them.
If you're ready to stand out, be seen, and turn your podcast into profit, hit play and let’s make it happen! 🎧 See you in the Pod x
The Podcast Empire
Brand Like a Pro: Why Your Podcast Needs a Signature Photoshoot
What if your photos did the selling—before you even hit record?
I unpack why a strategic branding photoshoot is essential for women in business using podcasts as a marketing engine—and exactly what to capture so your thumbnails, cover art, and promos convert.
By the end of this episode, you’ll know how to:
🟢 Use branding images to boost clicks on YouTube thumbnails and elevate your cover art
🟢 Plan a strategic podcaster shoot (not influencer-style) that positions you as the authority
🟢 Build a shot list: headshots, mic-in-action, thumbnail expressions, lifestyle, and detail shots
🟢 Align outfits, props, and locations with your brand colors and message
🟢 Prep like a pro: mood boards, photographer brief, and must-bring gear
🟢 Repurpose images across reels, promos, lead magnets, landing pages, and media kits
👉 Download the Branding Shoot Checklist
Your step-by-step guide to plan a shoot that looks polished, feels like you, and converts.
Keep showing up, and I’ll see you in the pod!
🛠 RECOMMENDED BUSINESS TOOLS & PODCAST EQUIPMENT
👉 My Amazon Store Front (Featuring all my fav podcast equipment)
https://traceyleecook.com/empirehub
👉: All in one business system (14 Day free trial)
https://www.tekmatix.com?fpr=podempire
👉 Buzzsprout: For Podcast Hosting ($20 credit)
https://www.buzzsprout.com/?referrer_id=1803673
👉Headliner: For creating video clips with captions
https://make.headliner.app/referral/traceybusiness_qfgmKZ
👩💻COURSES AND SOCIALS
https://traceyleecook.com/empirehub
👉TC is a Podcast Mentor & Producer who helps purpose driven women grow their business through high-converting video podcast content on YouTube and attract your ideal clients—the kind who are ready to say YES to working with you!
Let me show you how to create strategic video podcast content that helps business owners market and sell their courses, masterminds, and high-ticket programs.
DISCLAIMERS AND DISCLOSURES: This description contains affiliate links that allow you to find the items mentioned in this video and support the channel at no cost to you. Thank you for your support.