WHITE%20WRITING.png)
The Podcast Empire
Helping women in business turn their YouTube video podcast into a powerful marketing machine that attracts high-intent clients—the kind who are ready to say YES to working with you!
Each episode is packed with expert podcast launching, marketing, branding, and monetization strategies to help you build authority, generate leads, and increase sales—all while growing your influence and impact & generating revenue.
Your host Tracey Cook (TC) operates a podcast consulting and production agency & has helped hundreds of coaches, course creators and business owners leverage podcasts to market their business and sell their courses, masterminds, and high-ticket programs to high-intent clients that are ready to work with them.
If you're ready to stand out, be seen, and turn your podcast into profit, hit play and let’s make it happen! 🎧 See you in the Pod x
The Podcast Empire
Numbers That Matter: Understanding Podcast Stats to grow your audience and Make More Sales
What if your analytics became your growth engine instead of a mystery?
I break down the numbers that actually matter on YouTube, Apple Podcasts, and Spotify—and how to turn them into smarter content, higher retention, and steady subscriber growth.
By the end of this episode, you’ll know how to:
✔️ Identify the must-track metrics on YouTube, Apple, and Spotify
✔️ Read retention curves to fix drop-offs and tighten your intros
✔️ Use traffic sources and CTR to improve titles, thumbnails, and hooks
✔️ Spot audience trends (demographics/regions) and tailor content that converts
✔️ Turn data into decisions for your next 3–5 episodes
👉 Download the Podcast Analytics Tracker
Track the metrics that move the needle and review them in a simple monthly rhythm.
🎧 Keep showing up, and I’ll see you in the pod!
🛠 RECOMMENDED BUSINESS TOOLS & PODCAST EQUIPMENT
👉 My Amazon Store Front (Featuring all my fav podcast equipment)
https://traceyleecook.com/empirehub
👉: All in one business system (14 Day free trial)
https://www.tekmatix.com?fpr=podempire
👉 Buzzsprout: For Podcast Hosting ($20 credit)
https://www.buzzsprout.com/?referrer_id=1803673
👉Headliner: For creating video clips with captions
https://make.headliner.app/referral/traceybusiness_qfgmKZ
👩💻COURSES AND SOCIALS
https://traceyleecook.com/empirehub
👉TC is a Podcast Mentor & Producer who helps purpose driven women grow their business through high-converting video podcast content on YouTube and attract your ideal clients—the kind who are ready to say YES to working with you!
Let me show you how to create strategic video podcast content that helps business owners market and sell their courses, masterminds, and high-ticket programs.
DISCLAIMERS AND DISCLOSURES: This description contains affiliate links that allow you to find the items mentioned in this video and support the channel at no cost to you. Thank you for your support.